Guide to Logo Styles & Their Uses

Logo Package's in-depth guide to Logo Styles and Their Uses is a pragmatic introduction to the most common logo styles. This guide categorizes famous and recognizable logos and breaks down the pros and cons of each style.

This guide is not a collection of trends like swooshes, gradients, or logo shapes. It is a foundational introduction to the broad strokes of logo design.

Use our guide for:

• Design Inspiration: See a range of logo styles to get your creative juices flowing.
• Client Consultation: Learn to explain the nuances of various logo options to clients and steer them to the right logo style for their brand identity.
• Educational Resource: Use this guide in the classroom as a teaching tool for design students.

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