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Guide to Logo Styles & Their Uses

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Guide to Logo Styles & Their Uses

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17 ratings

Logo Package's in-depth guide to Logo Styles and Their Uses is a pragmatic introduction to the most common logo styles. This guide categorizes famous and recognizable logos and breaks down the pros and cons of each style.


This guide is not a collection of trends like swooshes, gradients, or logo shapes. It is a foundational introduction to the broad strokes of logo design.

Use our guide for:

  • Design Inspiration: See a range of logo styles to get your creative juices flowing.
  • Client Consultation: Learn to explain the nuances of various logo options to clients and steer them to the right logo style for their brand identity.
  • Educational Resource: Use this guide in the classroom as a teaching tool for design students.

This guide is totally free, just enter a big fat ZERO in the price field. If you think Logo Package is neat and would like to support us, feel free to enter a different price. Thanks!

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Logo Styles & Their Uses PDF

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